Doing the Math on Key Words and Top Level Domains

My post on

Data for Breakfast

“Top Level Domain,” or TLD, is the “suffix” at the end of every domain name on the internet. The oldest and the most common TLDs are, .com, .org, and .net. Today, there are hundreds of TLDs available on the net, including .blog, which is almost one year old.

How do people choose the TLD for their domain name? Are there words people more closely associate with a .com TLD than with the .org? What about .blog, which is the second-most popular TLD registered with

To answer these questions, we checked domain name mappings created between October 1, 2016 and October 1, 2017. The following figure shows the registration dynamics during the period. Note the registration peak in January. This is what we call the “New Year Effect” — a sudden increase in blogging activity possibly caused by the many New Year’s resolutions people make.

Domain name registration dynamics from Oct 2016 to Sep 2017. New Year's peak is clearly visible

As one would expect, the…

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