Blogging isn’t what it used to be. Podcasting is on the rise

Photo by Magda Ehlers on Pexels.com

More than two years ago, I took a look at Google Trends for three phrases “start a blog”, “create a blog”, and  “create a site”. I was surprised by the high volume of blog searches, compared to “create a site”.

Today, I decided to go back to Google Trends and to add the new rising star: podcasting. 

It looks like podcasting starts its exponential growth, while the blogging continues its slow but steady decline. I will be unsurprised if, in 2022, the green, podcasting line will surpass the other lines in this graph. Let’s wait and see.

By Boris Gorelik

Freelance data scientist, data visualization expert, and a lecturer. http://gorelik.net.

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