Tag: a-b-testing
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Against A/B tests
Traditional A/B testsing rests on a fundamentally flawed premise. Most of the time, version A will be better for some subgroups, and version B will be better for others. Choosing...
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What are the best practices in planning & interpreting A/B tests?
Compiled by my teammate Yanir Serourssi, the following is a reading list an A/B tests that you should read even if you don’t plan to perform an A/B test anytime...