More than two years ago, I took a look at Google Trends for three phrases “start a blog”, “create a blog”, and “create a site”. I was surprised by the high volume of blog searches, compared to “create a site”.
Today, I decided to go back to Google Trends and to add the new rising star: podcasting.

It looks like podcasting starts its exponential growth, while the blogging continues its slow but steady decline. I will be unsurprised if, in 2022, the green, podcasting line will surpass the other lines in this graph. Let’s wait and see.