I don’t believe I need to say this in 2025 🙄

But here we go: group brainstorming doesn’t work.

You gather 6–12 smart people, throw them in a room (or Zoom), say “let’s be creative” — and expect magic?

Here’s what you actually get:

– Loud voices dominate. – Quiet ones shut down. – No critical thinking — why bother if others are already talking? – Everyone feels the need to say something — even if it’s useless. – The real thinkers? They bring their best ideas after the session ends.

You know what does work? Give people time to think alone. Then review ideas asynchronously or in small, structured conversations.

Still think brainstorming is productive? Google “Why Group Brainstorming Is a Waste of Time site:hbr.org” — the article is from 2015. It was true then. It’s still true now.

#leadership #communication #creativity #workculture #brainstorming