Tag: lie-factor

It’s fun to look at the visit statistics and to discover old stories. I wrote this post in 2016. For a reason I don’t know, this post has been one of the most viewed posts in my blogs during the last week.

What do you do when you have spare time? I tend to throw graphs from ads to a graph digitizer to compute the “lie factor”. Take the following graph for example. It appeared in an online ad campaign a couple of years ago. In this campaign, one of the four Israeli health care providers bragged about the short waiting times in their phone customer support. According to the Meuheded (the health care provider who run the campaign), their customers had to wait for one minute and one second, compared to 1:03, 1:35, and 2:39 in the cases of the competitors. Look how dramatic the difference is: